How Needle Felt Scaled Custom Flooring Visuals Worldwide
Visualize This: How Needle Felt Gave Flooring Freedom to the World
Picture this: you’re a global flooring brand. Your distributors span the globe, each one vibing to its own cultural rhythm—different styles, different trends, different preferences. And whenever a new product drops? Boom!! More 3D-render requests.
Round and round it goes.
Needlefelt, a proud extension of Beaulieu, was stuck in this cycle. Creating top-notch visuals on demand was time-consuming, costly, and frankly not scalable.
So they flipped the script.
From static renders to dynamic freedom
Partnering with yondr, Needle Felt ditched the old model and opted for a smarter, more agile solution. The idea? Build a single, cloud-based 3D environment—and let everyone play in it.
Cue: a modular 3D room where every Needle Felt flooring sample lives, breathes, and mixes. All tucked into our cloud platform, empowering distributors and end clients to craft their own photorealistic renders.
Any combo. Any color. Any style.
One tool, endless possibilities
Here’s the magic in action:
Freedom for distributors – Local trends, local preferences, they’re in charge now. No waiting.
Instant output – Just a few clicks and you're rendering visuals ready for websites, brochures, or pitches.
Inspiration for everyone – Even end consumers can dive in on the Needlefelt site, experiment with combinations, and save their favorites. Best part: all that data lands directly in the CRM.
One experience, everywhere
What makes the platform truly versatile:
Face-to-face sales meetings? Check
A jaw-dropping trade show booth? Absolutely
Distributor showrooms? Of course
Or even your phone during a client call? Yup, that too
Needlefelt now delivers a consistent global brand experience, while staying hyper-relevant to local markets. It saves time, generates insights, and brings the brand closer to both distributors and end consumers.
That, my friends, is how you turn flooring into frictionless freedom.
