Needle Felt
One Platform, Endless Possibilities.

Client Beaulieu
International Group

Services 3D Configurator As a Service

Expertise Video Production Platform Development Realtime 3D CRM integration Virtual Experiences

Industry Textile

Overview

Project
synopsis

Needle Felt makes floors.
We built them a whole new world to show it.

Yondr developed a virtual training and sales tool that doesn’t just present options, it lets people play with them. Hosted on our Spaces platform, the entire Needle Felt collection was digitised and turned into an interactive 3D configurator.

From tiles to runners, and from lobby to kitchen, users can explore, mix and match, and see their ideas come to life. Instantly. In high-res. On any screen—from phone to flatscreen.

Challenge

Needle Felt’s team was spending too much time and money producing one-off renders for every client request.

Distributors wanted visuals. Clients wanted options. The process was slow, expensive, and repetitive. They needed a scalable, self-service solution that could deliver global impact with local flexibility.

PLAY

Collaboration

Teamwork,
That makes a dream work

Together with Needle Felt, we transformed their product library into a working sales engine.

Every material and space was rendered with precision, but the magic is in the flow: the configurator connects directly to Salesforce, so lead capture happens in the background while the conversation stays in motion.

Results

Create Once,
Show Everywhere

We designed the virtual environment as a modular showroom, with distinct zones like office, restaurant, kitchen and hallway. Each one is a blank canvas where Needle Felt’s products can be applied, customised, and visualised in context.

Need something for a brochure or presentation? No need to wait. Users can generate and export their own visuals on the spot. Whether it’s used in an online meeting, at a showroom display, or on a massive tradeshow screen, the platform delivers a smooth, brand-consistent experience every time.

All built on one principle: create once, show anywhere.

Impact

The configurator empowers Needle Felt’s global sales and distributor network to work faster and smarter. No more render bottlenecks. No more repetitive requests. Just one powerful tool that drives inspiration, supports decisions, and feeds directly into the sales pipeline.

It’s not just a digital showroom—it’s the new heart of the customer journey.