We brought the world of Leonidas to life through a series of digital experiences that combine immersive storytelling, visual discovery and hands-on interaction. An introductory film featuring Mr Leonidas sets the scene, while a virtual reality experience takes visitors inside the brand’s original factory. Cinematic 3D animation traces the evolution of its iconic praline boxes, and an AI-powered photobooth adds a playful twist by transporting visitors back in time and making them part of the brand’s history. The experience also opens up the wider world of chocolate. Projection mapping on a large map reveals the journey of the cocoa bean, from its origins to the finished product. An interactive praline-making game invites visitors to create their own digital praline while discovering the process behind it. Each installation brings a different part of the story into focus. Together, they connect Leonidas’ heritage with the ingredients, techniques and craftsmanship behind its chocolate. Technology doesn’t replace the story; it gives visitors new ways to discover it, turning information into something tangible, intuitive and engaging.