gategroup

One Unit. Infinite Ways to Explore.

Introduction

When gategroup prepared for the World Travel Catering & Onboard Services Expo (WTCE) 2026 in Hamburg, the ambition was clear: show what its capabilities look like in practice, not just talk about them.

How do you turn operational excellence into something people can actually see, explore and understand? For gategroup, we built an interactive digital twin facilitiest hat shows how gategroup’s production units work, bringing their operational excellence to life in one immersive experience. The production zones and the technologies behind them were modelled and animated in 3D, complemented by photography and video from the real sites. First launched on a huge curved LED screen at WTCE 2026, the experience has since moved beyond the trade show floor and is now used online by gategroup’s management and sales teams. One build, multiple touchpoints — and a much more interesting alternative to the usual PowerPoint.

01

The Challenge

Operational excellence is at the heart of gategroup and their production units are a pretty impressive example of that thinking in action. Multiple production zones, sophisticated processes and a whole range of new technologies, all working together to make things smarter, leaner and more efficient. The challenge? Showing people how it all fits together without reducing it to a stack of slides So we turned production itself into the presentation: a detailed digital twin that lets people explore a gategroup unit, dive into individual processes and discover the technology behind them at their own pace. No bullet points required.

02

02

Experience

Welcome to a gategroup unit. Users can move through the different zones, with every area carefully modelled in 3D. New technologies used by gategroup were recreated and animated to make complex machinery and processes easier to understand, while photography and video from the real facility bring the digital environment firmly back to earth. A fresh UI and UX keeps the experience easy to navigate, without getting in the way of exploration. Start with the bigger picture, zoom into a production zone, discover a technology, and see how all the pieces fit together. The first outing was WTCE 2026, where the experience took over an immense curved LED screen and was controlled through a touchscreen. It made quite an impression on the show floor, but we weren't interested in building something that would have its five minutes of fame and then disappear into a hard drive somewhere. So after the event, the experience went online. Management and sales teams can now use the same interactive environment to take prospects through the facility, wherever they are. And when the real facility changes, the digital one can change with it. New technologies and developments can be added without starting the whole thing from scratch. That's a pretty useful upgrade from PowerPoint.

03

03

Collaboration

There’s more to an experience like this than a good-looking 3D model. We brought together 3D modelling, animation, interaction, UI/UX, photography and video to make a complex production environment feel surprisingly simple to explore. That meant getting into the details: understanding how gategroup’s production units operate, figuring out how the different processes connect, and translating all of that into an experience that works just as well on a giant LED wall as it does on a regular screen. And because gategroup is constantly evolving, we made sure the experience could do the same. The digital twin isn't a static snapshot. It's a living representation that can keep pace with what's happening in the real world.

"Yondr helped us bring our production units to life, creating an interactive digital twin we can use across multiple touchpoints. What started as a trade show experience is now a valuable tool for our teams and can continue to evolve as our operations do."

Nele Wallays

Director Customer Experience

"Yondr helped us bring our production units to life, creating an interactive digital twin we can use across multiple touchpoints. What started as a trade show experience is now a valuable tool for our teams and can continue to evolve as our operations do."

Nele Wallays

Director Customer Experience

04

Impact

The experience made its debut at WTCE 2026 and quickly proved its value as a way to attract attention and explain gategroup's smart production approach. But its second life is where things get really interesting. Today, the experience is available online for management and sales teams, replacing the standard presentation with something they can actually explore together with their prospects. One experience now works across the trade show, online and in sales conversations — while continuing to evolve alongside the real facility. From a curved LED wall to a sales meeting somewhere else entirely, the same story keeps working. Create once. Showcase anywhere. That's Roam in action.

Idea → Reality

Got a product
worth experiencing?

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© 2026 Copyright - yondr

Grote Markt 19
9120 Beveren - Belgium

Idea → Reality

Got a great idea you want to bring to life?

  • breaking digital boundaries together · Watch our reel · Watch our reel · breaking digital boundaries together ·

  • breaking digital boundaries together · breaking digital boundaries together · breaking digital boundaries together · breaking digital boundaries together ·

© 2026 Copyright - yondr

Grote Markt 19
9120 Beveren - Belgium

Idea → Reality

Got a product
worth experiencing?

  • breaking digital boundaries together · Watch our reel · Watch our reel · breaking digital boundaries together ·

  • breaking digital boundaries together · breaking digital boundaries together · breaking digital boundaries together · breaking digital boundaries together ·

© 2026 Copyright - yondr

Grote Markt 19
9120 Beveren - Belgium