To bring Alliance’s vision to life, we created a booth where technology and sustainability came together through three immersive experiences. Each one offered a different way to discover the brand’s innovations, while keeping the overall story clear and engaging. A large DeepScreen video brought Alliance’s machines to life, making them appear to emerge from the screen. A circular simulation inspired by a machine door made the power behind their high-performance machines tangible, showing how greater extraction efficiency can lead to shorter drying times and improved performance. Visitors could also explore Alliance’s latest dryer through AR. Using an iPad, they could look inside the machine, discover its key features and see how its technology contributes to more sustainable performance. Different experiences, one clear goal: making complex technology easier to see, explore and understand.