Six large displays could come together to create one giant visual, with animations flowing seamlessly from one screen to the next. At other moments, the canvas split up, allowing individual screens to highlight specific hubs, pillars or messages. The content constantly shifted between video, graphics, keywords, animation and visuals, creating a rhythm that kept the installation moving without overwhelming the story. And it wasn't just something to look at. A touchscreen allowed visitors — and gateretail's sales reps — to navigate through the content themselves, choosing where to go and what to explore. To make sure the whole thing worked as beautifully behind the scenes as it did in front of the screens, we worked closely with the technical AV partner, testing the installation on location before the event. Because six screens doing their own thing is fun. Six screens doing exactly what they're supposed to do is better.