Overview
Damen Yachting
Redefining exploration through experience.
Client
Damen Yachting
Services
Exhibitions
Immersive Experiences
AI
Expertise
Immersive Events
Augmented Reality
Industry
Shipyard
Project
synopsis
At the 2025 Monaco Yacht Show, Damen Yachting set out to elevate the way people connect with their vessels. With the Amels Sixty as their highlight, the aim was to go beyond static displays and offer something more dynamic. So we created an interactive experience where the yacht didn't just sit in the spotlight, but it appeared in augmented reality, fully explorable from every angle.
Challenge
How do you stand out in a sea of polished presentations? Damen Yachting wanted something that stopped people in their tracks. A tool that didn't just look good, but sparked engagement, curiosity and conversation. The challenge was to blend innovation with elegance, and turn attention into action.
Collaboration
We built a sleek central kiosk with a glossy blue epoxy surface that echoed the color of the sea. Visitors scanned a QR code with a tablet, and just like that, the Amels Sixty appeared in AR above the platform. They could rotate the yacht, explore its layout deck by deck and dive into detailed interior options. Every interaction felt personal, tactile and intuitive.
A big compliment to our external partner yondr, who delivered a fantastic result with their expertise in AR and Digital Experiences!
– Cynthia Cats - Digital Engagement Manager - Damen Yachting
Experience
Beyond the wow factor, the installation added a layer of personal interaction. Visitors could explore configurations at their own pace and save their favorites. By leaving their details, they received a tailored email follow-up. A small but meaningful step towards deeper engagement. The setup is already planned for the Fort Lauderdale International Boat Show, and Damen Yachting's sales team is now using it in more focused, one-on-one settings to support their conversations.
The result:
a yacht you don't just see, but experience. And a story that continues long after the first tap.
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