Project
synopsis
Welcome to Logiville, Belgium’s beating heart of logistics innovation. A high-tech playground where automation, digitalisation and sustainability don’t just get talked about, they get shown off. Loudly. Enter Cilo, with a bold ask: create an experience that does more than inform. It had to move people. Literally and figuratively.
So, together with Ocular, we rolled up our sleeves and built an immersive ride through the future of logistics. Think: 180° video, 3D landscapes, spatial audio, light effects and big questions that put you in the driver’s seat. A 15-minute journey that transforms cold, hard facts into goosebump moments.
Challenge
Let’s be honest, logistics isn’t exactly known for turning heads. It’s smart, it's essential, but also… abstract. So how do you get school kids, CEOs, and curious minds alike to care? You don’t lecture them. You invite them in.
Logiville needed a showstopper. A storytelling format that simplifies the complex, without dumbing it down. One that sparks curiosity, encourages interaction, and keeps audiences. From business suits to backpacks, glued to the edge of their seat.