Why interactive content wins: 7 stats that prove it
In today’s digital world, attention is currency. If you want people to stop, engage, and remember, interactive content is the way to go. At yondr, we see it every day—when brands invest in experiences that demand participation, they win. Here’s the proof:
1. 91% of B2B buyers prefer interactive content
Forget static PDFs and boring slide decks. 9 out of 10 buyers want interactive, visual content—because it helps them process and retain information faster. If you’re not delivering it, they’ll find a brand that is.
2. Interactive content generates 2x more conversions
Leads don’t just need information; they need an experience that sticks. Interactive content doubles conversion rates because it moves people from passive viewing to active engagement.
3. 4-5x more page views
People don’t just consume interactive content—they explore it. Websites and digital experiences with interactive elements drive 4 to 5 times more page views than static alternatives. The longer they stay, the stronger the connection.
4. 88% of marketers say interactive content sets them apart
Competition is fierce. Attention spans are short. 88% of marketers believe that interactive content helps them stand out. In a crowded space, experience beats explanation.
5. 79% of marketers repurpose interactive content
It’s not just effective—it’s scalable. 79% of marketers reuse their interactive content across multiple touchpoints. A solid investment that keeps delivering.
6. 93% say it’s the best way to educate buyers
People don’t want to be told. They want to see, touch, and experience. 93% of marketers say interactive content is the most effective way to educate potential buyers—because it makes complex ideas simple, fast.
7. 88% of B2B marketers are already using it
This isn’t the future; it’s now. 88% of B2B marketers are already investing in interactive content. If you’re not, you’re falling behind.
Why This Matters
At yondr, we help brands build experiences that drive real impact. Whether it’s interactive digital product demos, immersive trade show installations, or next-level sales tools—we create content that makes people stop, engage, and act.
Because in a world full of noise, experience is everything.
