We built a realtime 3D configurator powered by pixel streaming. All the heavy lifting happens in the cloud, while the user gets a buttery-smooth, photorealistic experience — no gaming rig required. The interface? Completely tailor-made to match Urban’s bold visual identity. Because when perception matters, design should do more than look good. It should feel right. We kicked things off with the Defender. The virtual environment echoes Urban’s unapologetic vibe, and every detail is up for grabs — from body kits and wheelsets to limited-edition wraps. It’s your dream build, your way. Each configuration can be saved and turned into a sleek, shareable PDF. Handy for showing your mates, or nudging that one client who almost said yes. Meanwhile, all the juicy data feeds straight into Urban’s CRM, helping spot trends and tailor the offer per region.