PSS
A Transforming Multi-Sensory Experience

Client Premium Sound Solutions

Services Mixed Realities Exhibitions

Expertise Immersive Events Virtual Production

Industry automotive and consumer sound

Overview

Project
synopsis

Premium Sound Solutions (PSS), a global leader in innovative sound technologies, set out to make a sound impact at the Consumer Electronics Show (CES) in Las Vegas. To showcase their groundbreaking multisensory car seat—featuring integrated headrest speakers and responsive feedback technology—they needed more than a traditional product demo.

Our solution: an immersive virtual reality (VR) experience that brought PSS’s innovation to life. Visitors explored dynamic environments, from navigating a bustling city to relaxing in a tranquil jungle and enjoying a high-energy music experience.

Challenge

Making visuals, sound, and physical sensations work together seamlessly wasn’t just a task—it was the challenge that made this project exciting. Our team worked hand-in-hand with PSS to integrate their advanced sound technology into our custom VR application without missing a beat.

Every detail, from the timing of visual cues to the vibrations in the seat, had to come together in perfect harmony to create an experience that felt as seamless as it was immersive. With custom dashboard animations and perfectly synchronized visuals, audio, and tactile feedback, we allowed participants to feel the essence of PSS's revolutionary sound technology.

Collaboration

A close partnership

Collaboration with PSS was at the heart of this project. Together, we mapped out a detailed timeline to align every visual, auditory, and physical feedback element. This close partnership ensured the final experience wasn’t just innovative—it was technically flawless and emotionally resonant.

Experience

Forward-thinking and innovative

Premium Sound Solutions took a different approach at CES, choosing to host their clients and prospects in a private hotel suite rather than a booth in the convention center. Prioritizing quality over quantity, they created an intimate setting where guests could fully immerse themselves in the multisensory chair experience.

Visitors were invited to sit in the chair and see, hear, and experience the sound technologies in action firsthand —a one-on-one simulation that brought the real-world application to life. This tailored approach made the virtual reality experience one of the highlights of their event, leaving attendees inspired and intrigued by their forward-thinking vision and dedication to innovation.