Alliance
Revolutionizing the trade show booth.

Client Alliance

Services Mixed Realities Exhibitions

Expertise Video Production 3D / Motion Graphics Augmented Reality Immersive Events

Industry

Overview

Project
synopsis

Alliance, a global leader in industrial laundry solutions, collaborated with us to create an immersive trade show experience at Texcare in Frankfurt. This high-impact digital showcase highlighted Alliance's innovative technology and sustainability efforts, bridging physical products with digital interaction to create an engaging experience for industry visitors.

Challenge

Alliance wanted to make a lasting impression at Texcare, a major industry event. They needed a booth concept that would elevate their brand's technological advancements and commitment to sustainability while still providing hands-on engagement with their flagship products, a compact range of 20 industrial washing machines and dryers. The goal: to merge the physical with digital in a way that captivates attendees from the textile industry, from laundromat operators to hotel chains.

Collaboration

A silky smooth collab

Working with Alliance was smooth. Although the textile industry can be quite traditional, Alliance was eager to take bold steps into digital engagement. They trusted us to design a concept that balanced immersive digital content with tangible experiences, creating both a visual impact and an informative narrative.

From initial concepts to content creation, booth design, hardware setup, and on-site support, we were involved every step of the way, empowering Alliance to make a bold statement on the trade show floor. Alliance’s openness to innovation gave us the freedom to deliver a truly engaging experience.

Experience

Laundromat but make it digital

To meet Alliance’s vision, we developed a booth featuring three distinct digital experiences that spotlighted Alliance’s technological and sustainable breakthroughs.

1. DeepScreen video display

Located on the booth's upper level, a large LED screen showcased a DeepScreen video experience. This illusion brought Alliance’s machines to life, making it appear as if they emerged from the screen. The video highlighted the brand’s sustainability narrative, emphasizing their machines’ eco-efficient features and the company’s commitment to a greener future.

2. Centrifuge simulation

Alliance's machines include models capable of operating at 500G, extracting moisture at an impressive rate to reduce drying time. To spotlight this, we created a circular display -mimicking a physical door- showing the power of these high-performance machines. This simulation illustrated the 500G force and its advantages across two different machine models.

3. Augmented reality dryer showcase

Visitors could explore Alliance’s latest dryer through an Augmented Reality (AR) experience. Positioned on the stand, the dryer was paired with an iPad, allowing visitors to interact with a 3D digital view of the product. This AR experience broke down the dryer’s key features, showing its internal workings and sustainability benefits in real time, creating a layered perspective that went beyond the physical unit.

Shaping the future of trade show engagement

Alliance’s investment in this digitally-enhanced booth makes sure the experience will live beyond Texcare, with plans to showcase it at future trade events globally. By fully embracing digital immersion, Alliance is setting a new standard in an industry ready to evolve, supported by our comprehensive services. This collaboration shows just how strategic partnerships can guide traditional industries into the digital age, inspiring future innovation in customer engagement.