Trend Report: The Future of Brand Activation

Jan 12, 2022 - min read min read

Every book, blog and post this past year has started with ‘The world is changing faster than ever’ or ‘We have never been confronted with greater challenges’, or—our personal favorite—‘Times they are-a-changin’. You’ve heard it before, but it doesn't make it less true. The world is changing. Fast. And you must be wildly arrogant to think you can tackle all that’s coming by yourself. We at yondr are many things. But arrogant isn’t one of them.

That’s why we’ve invited some of the best and brightest at our table to think about this mad world and all its possible futures. 

During two evenings spent with more than fifteen experts in media, branding and technology, we experienced first-hand that when thinking out loud, the same things that worry us become the things that excite us. We wanted to find out what the future of brands could look like. And how will brands behave or change their strategies when confronted with technological, economic and environmental changes. 

If you’re short on time, let us summarise. 

  • Know your audience,

  • Know your tech,

  • Know your world.

  • And act on it, together.

Oh, and if you're looking for a helping hand, give us a call.
We at yondr are many things. Eager is definitely one of them.