The Acquisition, Licensing and Distribution of XR Content


The Acquisition, Licensing and Distribution of XR Content
0:00 -10:00
Jun 7, 2020 - min read min read

When you go to a film festival, it is almost impossible not to bump into this man. Jimmy Cheng focuses on the acquisition and licensing of immersive/interactive XR content as Director of Content / Business Operations at Iconic Engine. Currently, he represents 140 studios, including GoPro, Atlas V, Secret Location, and supporting six telecoms for finding content. In this episode of the VRTL podcast, Jimmy talks to Pieter about the recent trends in demand for the type of XR content and how he sees the XR licensing business evolving. A sneak peek at the panel that Jimmy will be part of at Cannes XR Virtual next week.


On June 26, 2:30 pm CET, Jimmy will be part of a panel discussion at Cannes XR VirtualMarta Ordeig (Garage Stories / VRTL Course Instructor) will moderate the panel discussion. Together with Rafael Pavon (Atlas V), Jimmy will talk about the art of user-centric storytelling for immersive experiences and if there is a correlation between storytelling and the successful distribution of XR content.