Rosh Singh: Where Expectations Far Outweighs Reality


Rosh Singh: Where Expectations Far Outweighs Reality
0:00 -10:00
Feb 20, 2020 - min read min read

Rosh is Managing Director at UNIT9 a global Innovation Studio. A seasoned leader, passionate about the creative application of technologies for brands, and has been involved in the agency, production and start-up worlds running successful businesses and executing innovative and award winning work for some of the worlds biggest brands. Previous to UNIT9 he ran a record label, sold a business to WPP, started an embedded creative agency at WPP and founded a start-up incubator launching a new visual holographic medium, eco-friendly street furniture and a VR motion platform to the UK. Rosh Singh responds to how he got into immersive, the hype about VR/AR and about how an A-list production agency works with customers.


Unit9 is a specialized team of innovation architects, product designers, software engineers, gaming experts, creatives, art directors, designers, producers and film directors. They focus on 5 different categories: film, VR/AR, digital experiences, games and experiential content.

In 2019, Unit9 was selected to be the number one production company by AdAge. Check out their showreel of 2019.


On July 16th, 1969, millions of people gathered around their televisions to watch Neil Armstrong, Michael Collins and Buzz Aldrin take flight from Kennedy Space Center aboard Apollo 11. To celebrate the 50th anniversary of the historic moon launch, the John F. Kennedy Presidential Library Foundation wanted to introduce today’s generation to President Kennedy’s vision for the space program and this pivotal moment in history. So, in partnership with Digitas, we created JFK Moonshot, an Augmented Reality app that enables people to experience the events surrounding the Apollo 11 mission in an immersive way. Have a look at the case study video below.