Julian Sarmiento: “Where Technology Meets Creativity”


Julian Sarmiento: “Where Technology Meets Creativity”
0:00 -10:00
Sep 4, 2019 - min read min read

This podcast episode is with Julian Sarmiento, the Chief Creative Officer of Iconic Engine. He’s had a career that is basically the technicolor fusion of art and technology. In two decades, he rose to leading the computer graphic teams on some of Hollywood’s biggest blockbusters for example ‘I, Robot’ or the Oscar-winning ‘The Curious Case Of Benjamin Button’. He’s worked with the top creative thinkers on products and films because he inhabits that rare space of both artistry and knowledge of VFX, 3D, Stereo, UI, UX, mobile, direct manipulation, IoT, computer vision, artificial intelligence, and blockchain. Those skills are at the foundation of his interactive and immersive work. In this podcast, Julian talks with us about the different roles, creativity, technology, and innovation and how these interplay with humans and what that means for XR.


I know there are a lot of people who tend to create content based on demands of the market. So I would say like if you’re a creator, create content that speaks to you, then you understand well what you feel passionate about. There has to be a connection between you and your work. Start with that. Because those are the ones you’re going to be more emotionally attached to. Those are going to be more invested in too because they speak to you at the human level. They’re not synthetic, they’re actually part of you. They are an extension of you and that tends to reflect on the product. That works for anybody. The good thing about it is: once you do it long enough, you actually get to biohack your body on what you care for. So once you become really good at that task, at one point you can actually synthesize what you actually care about. So you can come up with subjects you’re personally not really a fan of, but you can actually biohack your body to care for them.