Embracing 2024: 6 Ways Virtual Humans Change The Game
In the realm of digital marketing, there's a new player that's changing the game: virtual humans. They're powered by AI, they're innovative, and they're always on.
That's right, 24/7 availability.
It's like having a supercharged team member who never sleeps, never takes a break, and is always ready to engage.
Think about it. The internet never sleeps. Your customers, especially the younger ones, are always online, scrolling, searching, interacting. They live in a world where instant gratification isn't just desired; it's expected.
Enter virtual humans.
They're not just a response to this trend; they're a strategic move, a way to be present, always, in a way that's both innovative and incredibly practical.
At yondr we’ve been cooking up some really cool stuff that will give you a very tangible and clear way of how these virtual humans can add value to your team, your business, your everyday life. Stay tuned for that…
The technology behind these virtual beings is nothing short of remarkable. AI and machine learning come together to create personalities that aren't just engaging; they're adaptable.
They learn, they evolve, and they interact in real-time. It's a level of customization that goes beyond the standard customer service script we all have come to loathe.
But it's not just about being available. It's about consistency.
These virtual ambassadors carry your brand's voice, its values, its personality, across every interaction. They're the ultimate brand stewards, ensuring that your message is clear, consistent, and always on-brand.
And scalability? That's where they truly shine. Whether you're a small startup or a global enterprise, virtual humans can scale to meet your needs. They can handle one customer or a thousand, all at once, without breaking a sweat.
Now, let's talk real-world impact.
Brands are already using these virtual marvels to great effect. Samsung’s “SAM” character has taken its first steps and plays an important role in their awareness campaigns. Japanese skincare brand SK-II introduced a virtual influencer, “YUMI” as their brand ambassador. She interacts with customers and offers personalized skincare advice.
Those are two examples. They're engaging customers in ways that were once thought impossible, creating experiences that are not just memorable but deeply personal.
Looking ahead though, the potential of virtual humans is immense.
Let’s just go over a couple of very obvious use cases for them:
Imagine a fashion brand launching a new line. Instead of a traditional photoshoot, they use a virtual human model, customizable to reflect diverse customer demographics. This model interacts with online visitors in real-time, offering personalized style advice, and even adjusting its appearance to show how different clothes would look on various body types. The result? A deeply personalized shopping experience that resonates with a wider audience.
In the realm of customer service, virtual humans could revolutionize the way brands interact with their customers. Picture a telecom company employing a virtual human capable of handling complex customer queries with ease, learning from each interaction to provide increasingly accurate and helpful responses. This assistant isn't just a chatbot; it's a full-fledged virtual employee, capable of understanding emotions and responding with empathy, turning every customer interaction into a positive brand experience.
For educational and training purposes, virtual humans could offer an unparalleled level of engagement. A car manufacturer could use a virtual human to provide interactive training sessions for their sales staff, simulating various customer scenarios and providing real-time feedback. This approach not only makes training more engaging but also allows for a consistent training experience across global locations.
In entertainment and media, virtual humans could lead the way in creating immersive storytelling experiences. Imagine a virtual news anchor, delivering news tailored to individual viewer preferences, or a virtual influencer participating in social media challenges, creating content that's both engaging and interactive.
The healthcare industry could also benefit significantly. Virtual health assistants could provide basic health consultations, mental health support, and health education, making healthcare more accessible and reducing the burden on healthcare professionals.
In sports, imagine a brand like Nike harnessing the power of virtual humans. They could create a virtual athlete, a digital embodiment of their brand values, who interacts with customers 24/7, offering personalized training tips, product recommendations, and engaging in real-time conversations about sports and fitness. This virtual athlete could participate in virtual marathons, be a part of online gaming events, or even lead fitness challenges on social media platforms.
These examples are just the tip of the iceberg. As technology advances, the capabilities of virtual humans will only grow, offering brands innovative ways to engage, educate, and connect with their audiences. The future of brand engagement is not just about technology; it's about creating experiences that are more personal, more engaging, and more human than ever before.
So, what's the takeaway?
Virtual humans are more than a trend. They're a strategic tool, one that offers a unique blend of availability, consistency, and personalization. They're reshaping the landscape of customer engagement, and they're here to stay.
For brands looking to stay ahead of the curve, it's time to think virtual.
Welcome to the future of branding!