With 380 unique hotels, open (or coming soon) in dynamic major cities, airport gateways and highly-desirable leisure hotspots, Radisson Blu has established itself as a purveyor of upscale hospitality in fantastic locations.
Currently renovating their Antwerp, Belgium hotel, Radisson wanted to counter the negative interpretation of the construction project with a VR marketing campaign. The video draws the customer’s attention to the positive aspects of the renovation. The architect gives an overview of the materials that are being used before showing the viewer around in one of the new rooms. Marketing-wise this campaign was an important teaser for the customer to return after the project has been completed.