Beobank is a Belgian bank, previously known as Citibank Belgium, part of Citigroup. To create awareness for insurances, Beobank made use of two brand-new VR experiences showcased at the offices of Beobank. Firstly people learn the danger of being drunk through a VR-simulation. Secondly, visitors were able to experience the safety of fluorescent vests of cyclists for motorists.
This experience was part of an activation campaign in partnership with Sepia.